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Copywriting

9 Essential Items Your Website Copywriter Must Know About Your Business BEFORE Writing a Word…

…And if he’s not asking, you don’t want him writing for you. It’s pretty much a given…when you hire a copywriter for your newly designed web site, your getting someone with above average writing skills. But the best copywriters are more than m...

8 Steps To Irresistible Email Copy Every Time

=> Step #1 - WHO DO YOU THINK YOU`RE TALKING TO? Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing. Ask yourself thes...

7 Essential Tips for Reviewing Copy

Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. How can you avoid this dire marketing situation? By having a smart a...

Should You Write a Long-Copy Ad or Keep it Short?

Okay, you’re ready to write the ad of a lifetime. The one that will pull like crazy and leave them begging for your product like Somalians for food. So, do you whet their appetite with a short and sweet ad? Or write a long-copy ad that’s stuffed with...

Top 10 SEO Copywriting

What would happen if…? Ii'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copy...

Professional Advertising Copywriting Experts London UK

Back from a nice week in Devon, doing nothing except walk on the moors and lazing about. Couple of calls to the office – “Anything good happening?” “Well, it’s good you aren’t here” – and that’s about it. Didn’t even bother to travel 30 miles to take...

Your FAQ Page - A Sales Tool? You Bet!

by Karon Thackston © 2006 The FAQ page… a standard addition to almost any site. It usually lists questions customers ask on a regular basis, and the answers to those questions. But what befuddles me is that hardly any sites I’ve visited use th...

Copywriting 101: How to Get Your Customers to Take Action

If you want people to buy, you gotta ask for the sale. Truly, it is that simple. Yet I cani't tell you how many ads, Web sites, brochures, sales letters, etc. are floating around out there that areni't asking. So, what is a call...